I love to discover companies that are being innovative when it comes to sustainability, especially when it comes to fashion and textiles. My excitement doubles when I find someone making products that don't look "eco-chic" (read: granola).
There are plenty of wonderful brands out there that make eco-friendly products, but most of them come across that way. They're basic, they're simple, they're neutral—in short, there is nothing indulgent about them.
And while that definitely has a necessary place, there is a gaping hole in the market for items that provide the experience of indulging in luxurious, expressive pieces with the added bonus of feeling good about your how your new purchase came into this world.
Achieving that balance is what drives me. So, when I see it achieved by others I want to celebrate it—and new French brand Hôtel by Alexandra Hartmann deserves celebration. Their exquisite, one-of-a-kind tops and jackets are created entirely from discarded curtains, mainly from Parisian hotels.
How genius is that?!
No need to answer, because the garments answer for us: